We have an established track record and reputation in developing residential propertiesWe are an established property developer in the PRC focusing on developing quality residential properties in the Yangtze River Delta Megalopolis for customers of all ages. We commenced our property development operations in Nanjing and successfully expanded our footprint to other cities in the Yangtze River Delta Megalopolis, including Wuxi, Suzhou, Zhenjiang, Hangzhou ,Ma’anshan, Xuzhou, Wenzhou, Hefei and Taizhou. We ranked 90th among the Top 100 Real Estate Developer in China in 2020 according to the Enterprise Research Institute of Development Research Centre of the State Council, Real Estate Research Institute of Tsinghua University and China Index Academy . We have also been recognised by the Jiangsu Real Estate Association as one of the top 50 enterprises in the property development industry of Jiangsu Province in terms of comprehensive strength consecutively for 18 years since 2002 and ranked No.1 on such list in 2019. we believe that we have developed sophisticated property development capabilities and created a strong brand recognition, which is pivotal for us to maintain our position in our existing markets and to further expand our business in other cities in the Yangtze River Delta Megalopolis.

 we adopt stringent quality control measures throughout our property development process to ensure regulatory compliance and the quality of our properties. Ourconstruction management centre and the independent certified project supervisory companies are engaged to monitor the quality of our projects through on-site supervision and inspection. We maintain a database of approved construction contractors and raw material suppliers as to their qualifications, scale and experience, and they are required to comply with our quality standards and specifications. Furthermore, we adopt strict selection criteria as to the materialsand equipment used in our projects, including their specifications and brand requirements.
We offer a wide array of residential properties, including high-rise apartments, multi-storey apartments and low-density houses, with ancillary facilities catering to the needs and preferences of different segments of our target customers. To develop quality properties with healthy, comfortable, smart and convenient living environment for customers of all ages, we introduced five series of residential properties, each targeting a different segment of our customers: our “Yi series ” residence are developed for our elderly customers’ enjoyment of a relaxing and healthy lifestyle, our “Shang series” residence are developed for the pleasure of our younger customers, our “Zhi series” residence are developed for middle income households who focus on functionality and convenience, our “Zhong series” residence are developed for home upgraders who appreciate comfort and quality and our “He series” residence are developed for upper-middle income households who pursue luxurious homes and an exclusive lifestyle.

We have developed standardised property development procedures which cover the full spectrum of the property development cycle from market analysis, site selection, land acquisition, project planning and design, construction and quality control to sales and marketing and customer services to expedite asset turnover, facilitate efficient operation and to ensure consistent high quality and costs control of our projects. For each project, we formulate a detailed development plan which includes a breakdown of key work-streams for each stage of the life cycle of a project, with the targeted timeframe and clear division of responsibilities among responsible personnel and relevant parties. We also closely monitor the status of each key stage of our projects and actively conduct real-time analysis on the property value and profits generated from our project as part of our cash flow management.We believe strong execution capabilities are essential to ensuring successful implementation of our development procedures. We issue internal guidance and policies from time to time to ensure uniform practice from our employees. We have also maintained close and collaborative relationships with our architectural design firms, construction contractors and raw material suppliers that are pre-approved, which allows us to control costs while ensuring construction quality.

We devote significant efforts to understand our customer’s needs and to increase their satisfaction, and we operate a 24-hour hotline to handle complaints and enquiries from our customers. Our customer relationship department participates in various stages of the property development process. In 2018, 2019 and 2020, we obtained a score of 89%, 91% and 88%, respectively, in the customer satisfaction surveys conducted by an independent third party organisation, which achieved the industry benchmark with respect to our properties covering areas such as our after-sale services, delivery of properties, quality,maintenance, design and/or complaints. In addition, we  organise activities such as music festivals and Cherry Blossom Run from time to time to enhance our rapport with our customers and to further strengthen our brand.

We adopt the development strategy of “regional focus with in-depth market penetration in metropolitan cities”. We have strategically selected and acquired high quality land at premium locations in most of the cities in which we operate for our future development. As at 31 December 2020, we had land reserves in such cities with an estimated aggregate GFA attributable to us of approximately 4.78 million sq. m..

Most of our Directors and senior management also possess more than 19 years of experience in the PRC real estate or real-estate-related industry on average and have served the Group for more than 14 years on average. In particular, our president, Mr. Ma, was recognised as one of the top 100 property managers co-awarded by Sina Finance,Leju, China Real Estate Association, Shanghai Securities News and China Entrepreneur Magazine in 2017. Most of our senior management have a master’s degree or above. We recruit employees from well-known universities in the PRC and leading enterprises in the respective fields and approximately 97.7% of our employees attained tertiary education or above. We also provide continuing vocational trainings to our staff to expand their expertise and professional knowledge. In 2018, we introduced a co-investment system with a view to promoting the motivation of our employees to achieve better performance and to linking up the common interest of the operations and management teams and the Shareholders through profit sharing and joint liability.